Meet the Family

Passionate, Committed and Resourceful

What really makes Riffel Ranch great is the families passion to continue Darrel's love of cooking and the reputation of his favorite homemade seasoning, Magic Dust.

Darrel Riffel

Creator of Magic Dust

Darrel was the creator of Magic Dust. Once he perfected the recipe, he used it on most of his entrees at his restaurant JB's Steakhouse, in Woodward Oklahoma.

Craig Riffel

Chief Executive Officer

Craig is the son of Darrel Riffel, who perfected the Magic Dust recipe. Craig has now taken the responsibility of selling his fathers perfect recipe. He is the founder and CEO of Riffel Ranch and strives to continue the legacy of Magic Dust and its delicious impact on your cooking.